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Effective Digital Marketing Strategies for E-commerce


Online sales in June reached over $73.2 billion, according to Adobe Analytics. That’s a 76% year-on-year growth! If your e-commerce business hasn’t felt that growth, you may be using outdated digital marketing practices. Online marketing is constantly moving, as social media and search engine algorithms change. If you can’t adapt, your competitors are sure to surpass you. Here are effective digital marketing practices to learn this 2020.

Make All Your Social Media Pages Sales-Ready

Over 40% of customers do product research on social media. Why not shorten their buyer’s journey by presenting them an opportunity to purchase the products they see on your Facebook or Instagram page?

The latter has a feature called “Instagram Shopping.” It allows you to add tags to your post that allows customers to see the price of the product and buy it without leaving the app. Facebook also has a shop feature. It also lets you effortlessly import your Shopify catalogue. You can do the same on your Pinterest page as well, if you have one.

Freshen up Your Email Campaign

Email may be one of the oldest digital marketing mediums but it’s in no way outdated. In fact, Over 73% of customers prefer email marketing compared to other methods. There are many ways to spice up your newsletters.

  • Welcome Rewards — Once customers agree to subscribe to your newsletter, you want to reel them in even more with a reward. Provide a promo code for a discount or free shipping. Add a freebie for their next purchase. This gives instant gratification that will leave your customers wanting more of your products.
  • Win Back Abandoned Carts — Some customers abandon their carts because they forgot about it, some are just unsure about purchasing it yet. Push them closer to checkout by sending an abandoned cart message a few days to a week after their action.

Apart from providing a reminder, give them the benefits of buying your product. Upsell it with complementary items. And if your European transport solution recently delivered a fresh batch of products, alert customers of restocks.

  • Provide Useful Information — Customers want online content that provides important information about the items they want to purchase. Have blog posts about how to use your items? Add a helpful quote from it to your newsletter and link the article to lead customers to your site. Make sure your blogs have calls to action to your product pages to get those sweet sales.

Let Your Customers Promote for You

group of people looking at the phone, laughing

If you follow corporate social media accounts like Coca-Cola, Adobe, and Netflix, you often see them posting pictures and videos of customers using their products. The posts are often reposted by the company with the customers’ permission. This is called user-generated content and it entices customers to buy your products.

Start by looking for your product or brand name on social media to see what users are posting. If you see a nice photo of a customer using your product, kindly ask if you can repost it to your account. Once you get a go-signal, repost it with a nice caption while also crediting the customer.

If you don’t find any posts, ask your customers for one. If you have a cosmetics business, ask customers to post their looks with your products with a customised hashtag. Selling computer parts? Ask for photos of their latest PC build with the items they got from you. With a constant flow of UGC, you’ll attract and retain more customers.

For e-commerce businesses, it only makes sense to use digital marketing. If you’re using outdated methods, however, your business might be falling behind the competition. Update your strategy with these fresh and helpful suggestions.

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